NHL Conscientious Living

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THE GREEN MARKETPLACE.
SUSTAINABILITY.
CONSCIENTIOUS LIVING.

Whatever you call it, a broader range of people than ever before is looking to align with companies, products and services relevant to healthy and Earth-friendly lifestyles.

These consumers are demanding more market choices in pursuit of personal wellness and a great quality of life. They want to live well. In today's world, they know that means they must choose wisely.

Natural Home Living, a 13-part television series, in partnership with five companion Websites and its print partners, will create multiple points of entry for this growing group of people.

Leveraging the the Earth-friendly yet luxurious style of Natural Home magazine, the authenticity of Mother Earth News, and the independent spirit of Utne Reader, Natural Home Living will aggregate an unprecedented national audience of viewers, web users and readers who share this new market consciousness.

The series will demonstrate to the consumer what one person, one household, one neighborhood can do.

Right now.

Today.

THE POWER OF AUTHENTICITY.
WITH NATIONAL REACH ON MULTIPLE PLATFORMS.

Natural Home Living will speak to a broad range of consumers, from "light greens," who focus primarily on healthy food and for whom local, natural and organic labels steer buying decisions, to "dark greens," who make major investments in their homes and lifestyles based on concern for the global environment.

This expansive media alliance will build an unprecedented community of interest out of the diverse green markets. From each point on the green spectrum, we will encourage consumers to explore their individual tastes and needs, research their buying decisions, find like-minded people and move on to deeper involvement in the community and the market it represents.

GREEN
RESOURCES

SERIES SNEAK PEEK

For an advance look of what our series Natural Home Living is about, check out the Natural Home magazine site.

THE SOLAR SOLUTION

Mother Earth News Contributing Editor Steve Heckeroth explains why solar energy is the solution to our fossil-fueled crisis.

THE WONDER OF WIND

Another recent Mother article artfully argues for windmills and wind farms as a "higher order of beauty" that can provide a significant percentage of our electricity.

TOP 10 ECO PROBLEMS

Why and how business can profit with strategic environmental thinking is the topic of "Green to Gold," by eco-consultants Daniel Esty and Andrew Winston.

Here is their concise listing of the top 10 environmental problems facing the world today.

GREENWASHING SINS

TerraChoice has published a list of the top six sins of greenwashing, which is what companies do when they mislead consumers regarding their environmental practices.