The Natural Home Living
public-television series, its
companion Web sites, digital extensions,
PBS-affiliate station sites, and print components
will engage an unprecedented number of eco-conscious consumers.
First
Season’s Total Reach:
69,878,000
Viewers, Readers and
Visitors
BROADCAST TELEVISION:
The PBS environment is the perfect, credible television platform for
deeply engaging consumers who care about the environment and healthy
living. First season’s 13 episodes will reach a minimum 75% of PBS
member stations with 3,812,000 viewers for each episode (premiere
and three encore airdates). Cumulative projected viewers for the
premiere season: 49,466,000.
PRINT:
Natural Home magazine, Mother Earth News and Utne
Reader, the most trusted sources of information in their field, add
editorial expertise and another 10,577,000 readers.
WEBSITES:
Five websites (naturalhomeliving.com,
naturalhomemagazine.com,
motherearthnews.com,
utne.com,
and
earthmoment.com) add further reach and
impact with 819,000 unique monthly visitors totalling
9,835,000 unique visits annually.
ONLINE
VIDEO:
Podcasts. streaming video, mobilecasts and other digital distribution
will reach a worldwide audience through such services as iTunes, YouTube,
Hulu, Blinx, Brightcove, Joost, and Veoh.
.
DIGITAL NETWORKS:
The Natural Home Living brand will maintain a presence in social
and group networking sites such as Facebook, My Space, CollectiveX,
Twitter and Ning.
DVD:
The premiere season DVD will include all 13 season episodes and bonus content.
LIVE EVENTS:
A multi-city
sustainable-living expo and conference will travel to key markets,
presented in cooperation with the local PBS affiliate coordinating local
promotion and partnerships. |
